Who designed the BP logo?

Todd True had the opportunity to help reinvent perceptions around big oil companies with the rebranding of BP as a Senior Designer at Landor in San Francisco. With a promise of “defining the future and optimism to make a difference,” the team focused on concepts around life and renewable energy. Todd’s logo design, coined the “Helios Marque,” combined metaphors of the sun and a flower and is currently recognized as one of the world's greatest logos.