We practice what we preach
On the eve of their 35th anniversary, the Crisis Ministry of Mercer County needed a name and brand identity change to more accurately reflect the organization’s personality and brand essence: neighbors helping neighbors in need. Todd and Christina worked in tandem on each concept so that her words and his design were able to shine – well – better together.
About the name: Standing or walking arm in arm is a gesture of human kindness and connection that spans generations and cultures. It symbolizes an interpersonal moment beyond handshakes, hand outs or hand ups. It’s deeper than that. It’s more active. More engaged. And much more personal.
